Tracy Paulo-Brown

Director, Talent Attraction & Diversity

Tracy Paulo-Brown is a seasoned Human Resources professional, with over 10 years of progressive experience in the retail industry.

A transformative and inclusive leader, Tracy has a natural aptitude for tactical planning with a passion for talent. She has continually shown herself to be #ALLIn at Rexall, where she serves as Director, Talent Attraction and Diversity.

As a talent acquisition leader, Tracy has recruited hundreds of individuals from individual contributors to senior leadership roles. She has worked tirelessly with her team to help transform the recruitment strategy at Rexall. This work included the launch of an employee value proposition, inclusive interview process, continuous employer branding improvement and an overhaul of Rexall’s Campus Program. The result of these efforts has led to talent better suited to culture supporting a decrease in turnover by 44%, and an increase of New Graduate Hires by 20%.

With the ability to build mutually beneficial relationships across departments, while effectively managing multiple initiatives, Tracy is a proven problem solver who thrives in dynamic, challenging and changing environments. An effective people leader, Tracy and her team recently won best Employer strategy through the HR Awards.

Tracy completed her Business Administration diploma in Human Resources Management with Honours from Sheridan College has completed University level courses in Human Resources from Ryerson Univeristy. Tracy is Prosci ADKAR certified in change management, holds a level T3 in Inside Out training and has earned her SuccessFinder Competency Certification.

All Sessions by Tracy Paulo-Brown

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Day 1: Mar 3, 2020

Day 2: Mar 4, 2020

12:00 pm

12:00 pm


Harness the Power of Social Media to Enhance your Brand and Attract Top Talent

Social media has become ubiquitous and is now an essential tool for Digital Talent Acquisition.  Gain and in-depth look from leaders in Digital Talent Acquisition on how they are innovating to use it creatively to successfully attract top talent and become the employer of choice.  Take away actionable insights to help you:

  • Understand which social media platforms your target candidates gravitate toward
  • Find out what catches their interest that you can incorporate into an outreach strategy
  • Seamlessly integrate your social media outreach into your overall DTA program

Blast your brand forward with the creative use of social media to attract top talent.