Erin Maxin

Global Employer Brand Leader

Erin is a talent brand and marketing leader who’s worked agency-side and in the not-for-profit sector as well. As the Global Employer Brand Leader at EY she is responsible for attracting top talent in 150 countries globally and supporting the delivery of EY’s ambition to be the world’s most favored employer. Erin’s focus includes leveraging employer brand to create sustainable, long-term value and competitive advantage for EY. She’s a zealous futurist, prolific question-asker and CrossFit enthusiast who loves to cook, eat, read mystery novels and watch Sylvester Stallone movies. It’s possible the entire Rocky IV soundtrack appears in her running playlist.

All Sessions by Erin Maxin

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Day 1: Mar 3, 2020

Day 2: Mar 4, 2020

11:05 am

11:05 am


How to Differentiate your Organization from your Competition Online and Elevate your Appeal to Top Talent with a Clearly Defined Employer Value Proposition

The online world is now a very crowded marketplace and employers are finding it increasingly difficult to stand out and attract top talent.  There are different approaches that have been tried with varying degrees of success.  Gain valuable tips and lessons learned so you can:

  • Create content that generates interest and excitement about your organization and its activities
  • Learn how to pitch your Employer Value Proposition (EVP) creatively to prospective candidates who enjoy your brand
  • Use Search Engine Optimization (SEO) to put your organization at the top of the heap when candidates go looking and pull them in

Gain key tips and strategies to stand out online and pull in top talent