Heidi partners with innovative companies to provide executive leadership in human resources, mentorship and coaching. She has twenty years of experience in multiple industries, including the private and not-for-profit sectors, and has extensive networks in the community. Focused on transformational HR, since 2007, she founded an HR practice and built three HR departments for companies from the ground up. She is the Vice President, Talent and the HR, Leadership and Culture advisor for Invest Ottawa and Bayview Yards.
Heidi’s energetic leadership and constant innovation have earned her several awards, including the 2020 Algonquin College Alumni of Distinction Award (Business), the inaugural nationally recognized 2018 Leadership Agency Award for Woman of Distinction, a 2017 Top 25 HR Professional, and a 2012 Ottawa Business Journal/Ottawa Chamber of Commerce Forty Under 40 Award.
A dedicated volunteer and advocate, Heidi gives her time, expertise and mentorship to support a variety of organizations including Algonquin College, Hire Immigrants Ottawa, Women in Communications & Technology, Children’s Hospital of Eastern Ontario (CHEO) and the Ottawa Regional Cancer Foundation.
Day 1: Mar 3, 2020
Day 2: Mar 4, 2020
Opening Panel Discussion: STAND OUT IN THE CROWD WITH YOUR EVP
How to Differentiate your Organization from your Competition Online and Elevate your Appeal to Top Talent with a Clearly Defined Employer Value Proposition
The online world is now a very crowded marketplace and employers are finding it increasingly difficult to stand out and attract top talent. There are different approaches that have been tried with varying degrees of success. Gain valuable tips and lessons learned so you can:
- Create content that generates interest and excitement about your organization and its activities
- Learn how to pitch your Employer Value Proposition (EVP) creatively to prospective candidates who enjoy your brand
- Use Search Engine Optimization (SEO) to put your organization at the top of the heap when candidates go looking and pull them in
Gain key tips and strategies to stand out online and pull in top talent