Celinda Farias Appleby, Director of Global Talent Attraction, Visa is a recognized leader in recruiting and employer branding who speaks regularly at conferences including LinkedIn Talent Connect, Glassdoor Summit, SHRM, and others. For the past 10 years, she has thrived in Global Talent Acquisition departments of Fortune 100s, creating innovative digital strategies for industry-leading brands like Nike, Oracle, and HP. Celinda specializes in designing premium experiences and stories centered around humanizing the talent attraction lifecycle.
A Recruiter by trade, she has previously held recruiting roles within corporate and agency enterprises. Celinda has over 15 years of recruiting and human resources experience across a broad range of industries including technology, accounting, marketing, and the government sector.
Day 1: Mar 3, 2020
Day 2: Mar 4, 2020
Opening Panel Discussion: STAND OUT IN THE CROWD WITH YOUR EVP
How to Differentiate your Organization from your Competition Online and Elevate your Appeal to Top Talent with a Clearly Defined Employer Value Proposition
The online world is now a very crowded marketplace and employers are finding it increasingly difficult to stand out and attract top talent. There are different approaches that have been tried with varying degrees of success. Gain valuable tips and lessons learned so you can:
- Create content that generates interest and excitement about your organization and its activities
- Learn how to pitch your Employer Value Proposition (EVP) creatively to prospective candidates who enjoy your brand
- Use Search Engine Optimization (SEO) to put your organization at the top of the heap when candidates go looking and pull them in
Gain key tips and strategies to stand out online and pull in top talent