Simrah Ozel

Director, Talent Acquisition

All Sessions by Simrah Ozel

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Pre – Conference Workshops Mar 2, 2020

9:00 am

9:00 am


Using modern marketing tactics to sell the EVP

The job market has changed dramatically over the past decade, it is more democratized and digitized today, with power shifting from employers to employees. This creates a massive challenge for TA teams who lack natural sales and marketing skills.

In this exciting workshop session, you will discover how to use sales and marketing skills to improve your talent acquisition. Take away marketing strategies and tactics to segment your talent and target it more effectively. Develop a step-by-step guide to:

  1. Build out talent personas
  2. Use talent personas to define the EVP
  3. Identify the EVP attributes that most resonate with each segment
  4. Determine how best to market to those segments
  5. Create an integrated digital strategy across paid, owned and earned channels to market the EVP
  6. Measure success through KPIs

 Build a digital strategy to market the EVP of your organization

Day 1: Mar 3, 2020

Day 2: Mar 4, 2020