Old Mill Toronto

Tuesday May 14th &
Wednesday May 15th 2019

2019 Agenda

May 14, 2019
  • 8:00 AM
    Registration and Breakfast
  • 8:30 AM
    Opening Comments from the Chair
    Jay Zaidi
    ,
  • 8:45 AM
    Keynote Address: Human/Technology Teamwork & The Rexall Journey
    Modernize Your Talent Acquisition Practice to Adapt to the Digital Age
    Frank Monteleone
    Senior Vice President, Human Resources & Corporate Relations, Rexall

    Transformational change takes investment in change management and support. Hear about Rexall’s journey to optimize their Talent Acquisition strategy by working with both people and technology. Get new ideas to:

    • Leverage social media for Employer Brand storytelling and lead capture
    • Discover science-based predictive analytics for greater hiring precision
    • Use video interviewing as a tool to better connect with candidates


    Rework your recruitment strategies to meet the needs of the digital age.

  • 9:30 AM
    Industry Expert: UX and Web Strategies
    Enhance Your Digital Platforms to Improve Your Candidate Journey and Optimize Recruitment

    In digital talent acquisition, user experience and candidate experience have become synonymous. Determine how candidates interact with your organization across digital channels to improve your candidate experience. Develop a plan to:

    • Design and select the best recruitment solutions
    • Offer “easy-to-use” solutions in your application process
    • Use tools to create personalized experiences for candidates

    Understand how your candidates engage with your online platforms to provide a positive recruitment experience

  • 10:00 AM
    Case Study: TD Bank
    Building Your Corporate Digital Brand
    Steve Knox
    Vice President, Talent Acquisition, TD Bank

    Many organizations seek to leverage automation, AI, and machine learning in their talent acquisition processes to be first to market and ahead of the competition. But it is not that easy, and new technologies are not a magic fix or solution. Take a holistic and agile approach to recruit and hire the best candidates. Get new ideas to:

    • Determine the right strategy and approach for your organization
    • Make a business case to get buy-in for your digital TA projects
    • Push for a contemporary and adaptive TA approach

    Ensure your organization is prepared and reFsteady for the newest trends in talent acquisition.

  • 10:45 AM
    Morning Break

    Connect with conference speakers and fellow attendees. Secure important new contacts and talk about crucial developments in your field.

  • 11:00 AM
    Case Study: Predictive Analytics
    Leverage Big Data and Analytics to Find the Best Candidates
    Mark Grimwood
    Senior Director, Recruiting, Salesforce

    Big Data and analytics is changing the landscape of recruiting. Use predictive analytics to make data-driven decisions and identify the best candidates for the position. Build a roadmap to:

    • Develop an analytical mindset to your talent acquisition
    • Make informed decisions based on data rather than instinct
    • Learn the basics of workforce planning to prepare for the future

    Leverage data to source new talent and pick the best candidates for your organization.

  • 11:45 AM
    Case Study: CIBC
    Build a Digital Employer Brand that Draws Candidates to You
    Chelsea Howard
    Director, Talent Strategies, CIBC

    There is a strong relationship between employee value proposition and employer branding. Use branding to communicate your organization’s value and to attract the candidates you need. Get strategies to:

    ⦁ Create an employer brand that resonates and is differentiated
    ⦁ Develop a channel strategy to effectively communicate your employer brand
    ⦁ Look ahead to determine the most important employer branding trends

    Use employer branding as a tool to secure the best and brightest talent.

  • 12:15 PM
    Networking Luncheon

    Join the conference speakers and your peers for a relaxing luncheon.

  • 1:15 PM
    Panel: Recruitment on Social Media Platforms
    Harness the Power of Social Media to Drive Your Talent Acquisition Strategy
    Joe Cuscianna
    Senior Manager, Talent Acquisition, Meridian Credit Union
    Chelsea Howard
    Director, Talent Strategies, CIBC
    Jennifer Bolt
    Canadian Talent Acquisition Leader, Aon
    Poonam Tewari
    Human Resources Director, Ubisoft Toronto

    From LinkedIn to Twitter, social media is the new landscape of recruitment. Develop strategies to connect with your candidates across all platforms. Get ideas to:

    • Manage your online image and corporate brand
    • Integrate your recruitment channels
    • Get practical tools to build your connections and easy interactions

    Take advantage of virtual platforms to recruit the best candidates. 

  • 2:00 PM
    Spotlight: Employee Feedback
    Embrace an Environment of Feedback to Drive Engagement and Retain Talent

    Employee surveys can provide you with useful insight into employee satisfaction. Source intelligence to drive employee engagement and retain your talent. Develop a plan:

    • Enhance survey data for your people analytics team
    • Improve employee happiness and culture
    • Glean new insights from your employees

    Drive employee engagement to ensure you are retaining your best employees.

  • 2:15 PM
    Case Study: Meet Meridian Podcast
    Creatively Connect with Your Candidates to Find That Perfect Fit
    Joe Cuscianna
    Senior Manager, Talent Acquisition, Meridian Credit Union

    Meridian Credit Union created a podcast to give job seekers the opportunity to learn about their work environment and company culture. Go beyond specific job openings to provide potential candidates with insight into the future possibilities of the role.

  • 2:45 PM
    Afternoon Break

    Network with conference speakers and fellow attendees.

  • 3:15 PM
    Industry Expert: Pulling in Dream Candidates
    Maximize Your Talent Brand SEO for Push and Pull Strategies to Attract Candidates

    The biggest change in talent acquisition today is top job seekers searching out companies they want to join. The tables have turned. Recruiters need strategy to balance the ‘pull’ vs ‘push’ of employer and talent brand. Optimize your sourcing through searches and beat your competition when candidates come looking. Master the success factors to:

    • Understand what SEO is and how to influence it
    • Ensure your company comes up in Google searches by job seekers
    • Work with your marketing team to attract the best candidates

    Ensure your vacancies engage inbound and outbound content, making it easy for candidates to find you online.

  • 3:30 PM
    Case Study: Agile Talent Acquisition
    Adopt a Product Management Mindset to Maximize Your Recruitment Processes
    Aamna Contractor
    Product Owner | Talent & People Analytics, TELUS Digital

    Agile recruitment provides high value for both the employer and job candidate. Determine the right “fit” for your organization and achieve it in a cost-effective and time-efficient manner. Get new ideas to:

    • Learn Agile TA strategy in five steps
    • Pioneer the concept of treating candidates like customers
    • Apply candidate journey mapping to your hiring processes

    Adopt a recruiting product management approach to hire the most qualified candidates.

  • 4:00 PM
    Spotlight: Automation and Recruitment
    Streamline Your Processes to Deliver an Exceptional Candidate Experience

    It is critical to provide job seekers with an automated application process to their candidate journey. Use automation to provide a seamless experience and improve your workflow. Get new ideas to:

    • Adopt automated tools to provide an easy automated application process
    • Seamlessly integrate all candidate and recruiter touch-points
    • Effectively review resumes and interview assessments

    Adopt automation to make your recruitment processes quick and efficient.

  • 4:15
    Case Study: Preserving the Human- side in Digital Recruiting
    Ensure the Human Touch is not Lost in the Digital Talent Acquisition Era

    ATS, AI, and People Analytics make it easier for companies to recruit candidates but the personal touch may be lost in the process. Adopt strategies to “humanize” the process and better connect with candidates. Get new ideas to:

    • Adopt the “treat candidates like customers” mantra
    • Follow up all candidate contact with personalised interaction
    • From initial screening to final interviews, provide timelines

    Make every candidate feel like they are getting a real, one-to-one experience.

  • 5:00 PM
    Start-Stop-Continue

    Reflecting on the day, identify what your organization will start doing, stop doing, and continue to do in your talent acquisition strategy.

  • 5:15 PM
    Evening Cocktail Reception

    Unwind and mingle with the delegates and speakers at our end-of-the-day reception. Bring your business cards!

May 14, 2019
May 15, 2019
  • 8:30 AM
    Registration and Breakfast
  • 9:00 AM
    Opening Comments from the Chair
    Jay Zaidi
    ,
  • 9:15 AM
    Keynote Address: HR Transformation
    Go Digital to Bring Your Talent Acquisition Capabilities into the Future
    Mike Jackson
    Senior Manager, Human Capital Consulting, Deloitte

    Finding the right talent has never been more challenging, but there are digital tools to source the best candidates. Drive business value through strategy, the cloud, employee engagement tools, advanced workforce planning, and analytics. Get insights to:

    • Help business leaders make informed decisions with Big Data
    • Leverage research, analytics, and industry insights to design recruiting programs
    • Develop a high-impact HR operating model

    Sustain high performance in a world of constant change.

  • 10:00 AM
    Case Study: Adapt to Change
    Apply Change Management Strategies to Improve Your Quality of Hire
    Noel Correia
    Talent Acquisition Group Canada Leader, Cognizant

    It is important for everyone in your organization to own the tools that can transform your hiring practices. Help your colleagues adopt digital talent acquisition to improve your time-to-hire and ensure candidates are the right fit for the job. Get new ideas to:

    • Get buy-in across your organization for digital tools
    • Make the most of “off-she-shelf” vendors
    • Collaborate with other aspects of the business

    Get your organization onboard with digital recruitment tools and practices.

  • 10:30 AM
    Spotlight: AI
    Take on Artificial Intelligence for Talent Acquisition to Get Top Talent

    Bringing the right employees onboard is critical for your organization’s success. Develop an AI hiring strategy to use new technology to identify candidates who will be the right fit for the role. Gain insights to:

    • Identify top performers at your organization and use their profiles to match potential candidates
    • Provide candidates with updates, feedback, and guidance in real-time

    Identify top talent and boost employee engagement with AI.

  • 10:30 AM
    Morning Break
  • 11:15 AM
    Case Study: Scotiabank
    Unlock the Full Potential of Digital Content Marketing to Engage with Candidates
    Amar Grewal
    Director, Talent Acquisition, Scotiabank
    Jordan Beresford
    Global Talent Marketing, Scotiabank

    Provide content to your candidates that can build trust and positive feelings towards your organization. Use content marketing to establish relationships with candidates and enhance their perception of your talent brand. Build a framework to:

    • Determine what content works best for candidates
    • Curate content for your various recruiting channels
    • Amplify your reach by creating brand ambassadors

    Share relevant content to increase your talent acquisition effectiveness.

  • 11:30 AM
    Use an ATS to Review Resumes Quickly and Get a Pool of Qualified Candidates

    Sifting through stacks of resumes and cover letters can take hours. Adopt ATS technology to organize applicant information and create profiles on qualified candidates. Get the ability to:

    • Store resumes and other applicant information to review for future positions
    • Rank applicants to narrow down qualified candidates
    • Use keyword searches to quickly identify if an applicant has the right skills

    Apply ATS technology to your recruiting process to cut your time-to-hire in half.

  • 12:15 PM
    Networking Luncheon

    Join the conference speakers and your peers for a relaxing luncheon.

  • 1:15 PM
    Panel: Mitigate Hiring Bias
    Employ Data and Technology to Ensure Candidates Receive Equal Consideration
    Kelly Trindel
    Head of I/O Science + Diversity Analytics, Pymetrics
    Lorrayne Dusevic
    Talent Acquisition Manager, AIG Canada
    Jay Zaidi
    ,

    Unintended bias from resume reviews lead to women and minorities being at a 50-67% disadvantage. Explore alternative approaches and employ tech tools to make your recruitment process fair. Get new ideas to:

    • Apply basic analytics to the hiring process to make it a data-driven decision
    • Review the language in your job descriptions to ensure it is gender-neutral
    • Implement blind sourcing and resume screening for recruiters and hiring managers

    Remove hiring bias from your recruitment process to ensure every candidate gets an equal chance to be successful.

  • 2:00 PM
    Interactive Session: World Café
    Connect with Your Peers to Identify Solutions to Cultivate Digital Candidate Engagement
    Jay Zaidi
    ,

    Tap into the knowledge of fellow speakers and attendees to tackle challenges facing your digital talent acquisition strategies. Engage in discussion on what you can do to recruit and secure the best candidates. Collaborate to:

    • Identify cost-effective digital recruiting solutions
    • Cultivate a candidate-prioritized environment
    • Implement change from the top-down and bottom-up

    Take away experienced perspectives to bring change to your recruitment processes.

  • 2:30 PM
    Spotlight: Gamification
    Use Game Theory to Digitally Motivate and Engage Your Candidates

    Gameification uses gaming principles, mechanics, and game design to stimulate individuals or groups. Apply game theory to intensify your candidates’ experience with your brand and deepen their engagement. Create a blueprint to:

    • Identify your goals and develop strategies to measure results (ex. “likes” and shares)
    • Inspire candidates to engage with your career site and social media profiles
    • Design a gamification plan to generate informative data on your candidates

    Get ahead of the newest trend of “recruitainment” to better engage your candidates.

  • 2:45 PM
    Afternoon Break

    Network with conference speakers and fellow attendees.

  • 3:15 PM
    Case Study: Coinsquare
    Adopt Digital Tools to Refine Your Recruiting Processes and Increase Productivity
    Martin Hauck
    Head of Talent, Coinsquare

    Technology has the ability to automate repetitive tasks and increase your productivity. Apply digital tools to improve the efficiency of your recruiting processes. Freshen your thinking to:

    • Organize your schedule and meetings with ease
    • Use tools to stay focussed and on track
    • Automate repetitive tasks on your phone and compute

    Refine your workflow to improve efficiencies and productivity.

  • 3:45 PM
    Case Study: Thomson Reuters
    Lay the Foundation for Artificial Intelligence and Machine Learning
    Jesper Bendsten
    Head of Global Talent Acquisition, Thomson Reuters

    A high-impact workforce relies on the quality of its employees, but successful teams cannot be created with outdated recruiting practices. Review, assess, and adopt Artificial Intelligence and Machine Learning to transform your hiring practices.

  • 4:15 PM
    Case Study: Recruiting Millennials and Gen Zs
    Re-imaging Recruitment: How to Attract (and Retain) the Next generation of Talent
    Ross Johnston
    Executive Director, Co-operative Education, HIRE Waterloo

    It is estimated that 75% of the workforce will be comprised of Millennials within the next ten years. Develop a strategy to recruit and retain young talent to ensure your organization gets the best candidates. Get new ideas to:

    • Create a Millennial and Gen Z culture
    • Leverage technology in your hiring practices
    • Adopt a diverse hiring strategy

    Adapt your hiring practices to technology and demographic trends.

  • 4:45 PM
    Stop-Start-Continue

    Reflecting on the day, identify what your organization will start doing, stop doing, and continue to do in your talent acquisition strategy

  • 5:00 PM
    Conference Adjourns
May 15, 2019

Download Brochure - Gain new ideas and practical strategies for implementation

  • This field is for validation purposes and should be left unchanged.