Program

April 10, 2018
  • 7:45 AM
    Registration and Breakfast
  • 8:30 AM
    Chair’s Opening Remarks
  • 8:45 AM
    Opening Keynote:
    Embrace digital now to transform your talent acquisition: Leverage new technologies and models to thrive in an era of unprecedented change
    Robin Erickson
    Vice President, Talent Acquisition, Engagement & Retention Research, Deloitte Consulting LLP

    There is a tectonic shift in talent acquisition – from cognitive, AI, social collaboration, UX, content marketing and digital branding. Don’t be left behind – harness the latest digital talent acquisition initiatives to innovate your sourcing and hiring approaches. Gain insight to:

    • Make sense of the dizzying array of new TA technology solutions
    • Understand the fundamental shift in power from recruiter to candidate
    • Why ‘pull’ is winning over ‘push’, and the role of digital
    • Broaden and expand sourcing channels in the digital talent economy
    • Innovations in creating a compelling candidate experience

    Transform your talent strategies to win the best candidates.

  • 9:15 AM
    Case Study: Digital Branding
    Create a DIGITAL employer brand that candidates will fall in love with

    Your brand recognition is critical to attract the candidates you want to hire, and simply posting a job and waiting for applicants no longer works. Create a digital brand your top candidates will fall in love with. Build a process that:

    • Effectively promotes your brand on digital channels
    • Draws the best talent to you through social, mobile, and video
    • Harnesses effective digital outreach campaigns

    Appeal to the best talent by creating an effective digital brand.

  • 9:45 AM
    Industry Expert: UX and web strategies
    Maximize your digital candidate experience to improve your candidate journey and add value to your talent acquisition
    Surina Singh
    Senior Talent Acquisition Partner, TD

    Over the last few years, enterprises have put the ‘user experience’ and ‘candidate experience’ to the top of their priority list when looking to improve their recruitment process. Clarify how candidates interact with your organization across channels and conduct journey mapping to improve your user experience. Adopt a plan to:

    • Design and select the best recruitment solutions, from websites to apps
    • Offer ‘easy-to-use’ solutions in your application process
    • Create a personalized experience for candidates

    Implement best practices in UX and journey mapping to improve candidate experience.

  • 10:15 AM
    Networking Break
  • 10:45 AM
    Keynote Panel Discussion: HR as a Strategic Partner
    A talent acquisition seat on the board: Leverage digital to ensure recruitment is an HR Business Partner
    Brian Rolfes
    Partner, Global Recruiting, McKinsey & Company

    Recruitment has become the mandate of the top leadership within organizations. Discover which digital talent acquisition resources the top companies are investing in. Develop your vision for digital, and build a strategy for your leadership. Gain insight to:

    • Define the new role of the Chief Talent Officer
    • Understand how digital talent acquisition interacts with your other business functions
    • Target recruitment strategy in your C-suite

    Unlock the power of digital TA to influence the greater strategic role of HR in your organization.

  • 11:30 AM
    Industry Expert: Social listening/online company reviews
    Positive and negative public reviews online of your company: Your strategy for moving forward

    Digital footprints left behind on social sites can have big implications – positive and negative – for employment branding through public employee reviews of your company. Learn how social listening can work in your favour. Facilitate a plan to:

    • Identify where employees post about their experience at your company
    • Respond to negative reviews
    • Further enhance your employment brand

    Promote your company values through strategic social listening sites and tools.

  • 12:00 PM
    Case Study: AI and cognitive technologies
    Transforming your candidate search and interviewing in a competitive landscape

    ‘Cognitive technologies’ encompass many of the new tools that are revolutionizing TA. Discover how you can harness artificial intelligence (AI), machine learning (ML), robotic process automation, natural language processing, predictive algorithms, self-learning, and chat bots to increase your recruitment success. Employ technologies to:

    • Streamline the search for talent and save time
    • Better match candidates to roles
    • Remove bias from interviews

    Streamline your search for the best candidates with new AI and cognitive technologies.

  • 12:30 PM
    Networking Lunch
  • 1:30 PM
    Spotlight: Searchability
    Maximizing your Talent Brand SEO to attract your dream candidates
    Susanna Frazier
    Head of Strategic Sourcing, Talent Acquisition, Universal Music Group

    The biggest change in talent acquisition today is top job seekers searching out companies they want to join. The tables have turned. Recruiters need strategy to ‘pull’ vs ‘push’ and be top of the heap in search when candidates come looking. Master the success factors to:

    • Understand what SEO is and how to influence it
    • Ensure your company comes up in Google searches by job seekers
    • Work with your marketing team to attract the best candidates

    Ensure your vacancies are easy for candidates to find online.

  • 1:45 PM
    Case Study: Content Marketing
    Create, develop and distribute content that boosts your brand and engages candidates with your organization
    Maria Vilshanski
    Manager - Employer Branding & Talent Acquisition, EllisDon
    Dustin Luchka
    Corporate Director, Marketing and Communications, EllisDon

    Content marketing no longer only falls within the realm of your marketing department. Great content can translate into powerful branding for your organization and aid your recruitment success. Once created, you must distribute it effectively to maximize its impact. Develop a step-by-step strategy to:

    • Create digital content that provides value and engages candidates
    • Identify the best online channels to distribute your content
    • Convert interest in your brand into top talent

    Adopt content marketing processes to elevate your employer brand online.

  • 2:15 PM
    Industry Expert: People Analytics
    Using people analytics to increase the effectiveness of your data-driven decision-making in talent acquisition

    People analytics has gone mainstream and can be used to increase employee engagement and retention. Leverage people analytics in your talent management and acquisition to produce actionable insights. Create an action plan to improve your:

    • Workforce planning
    • Talent management
    • Candidate performance and employee engagement

    Better engage, manage, and retain your best talent with the power of analytics.

  • 2:45 PM
    Networking Break
  • 3:15 PM
    Panel Discussion: Recruiting companies at the digital vanguard
    How innovative recruiters are changing the face of talent acquisition and how you can benefit

    A whole new breed of recruiters is at the frontline of digital talent acquisition. Find out how you can benefit and adopt the tools recruiters are using in this digital age to revolutionize your search processes. Take back to your office strategies to:

    • Understand which digital tools recruiters use that are changing the face of recruiting, and how you can benefit
    • Partner with the hottest recruiters to enhance your talent acquisition
    • Evolve your digital recruitment

    Work like a recruiter to utilize digital innovations to maximize your talent acquisition.

  • 4:00 PM
    Panel: Omni-channel talent acquisition
    Embrace a seamless stream of sourcing channels to get better talent outcomes
    Frédéric Finn
    Chief HR Officer, Government of New Brunswick
    Jacqueline Beatty
    Divisional Vice President – Talent Acquisition, Hudson Bay Company
    Amar Grewal
    Global Practice Director, Talent Acquisition, Hatch

    The best quality candidates come from both internal and external channels. Embrace a systematic approach to both by utilizing an omni-channel style strategy to ensure you are appealing to and targeting the best candidates. Create a roadmap to:

    • Leverage internal and external referrals
    • Harness new digital tools to link both internal and external sites
    • Build on the networks of your current employees

    Maximize your chances of hiring the best candidates by embracing all sourcing channels.

  • 4:45 PM
    Conference Adjourns to Day 2
  • 4:50 PM
    Evening Executive Reception
April 10, 2018
April 11, 2018
  • 7:45 AM
    Registration and Breakfast
  • 8:30 AM
    Chair’s Opening Remarks
  • 8:45 AM
    Keynote: Mobile First
    Maximize your digital talent acquisition by creating the best mobile experience
    Will Maurer
    Global Talent Sourcing Manager, General Motors

    Today, candidates expect to complete their entire job search and application process on their mobile phone. Understand which mobile first approaches work, and how you can adopt a mobile first strategy to enhance your digital talent acquisition. Master the success factors to:

    • Develop mobile friendly job postings
    • Adapt to current candidate digital preferences
    • Create a more streamlined and user-friendly application process

    Create a complete mobile experience that allows your talent acquisition strategy to thrive.

  • 9:15 AM
    Case Study: Avoiding silos in talent acquisition
    Optimize your business structure to streamline recruitment
    Stephen Brown
    Director – Talent Acquisition, Ontario Public Service

    Compared to HR services, many enterprises haven’t embraced a strategy that allows talent acquisition managers to work together. Avoid silos and share best practices across your organization to attract and place top talent. Come away with a strategy to:

    • Create a seamless candidate journey internally
    • Share hiring best practice techniques across your organization
    • Overcome internal red tape to hire candidates who want to work for you

    Make your company stand out by breaking down barriers to collaboration.

  • 9:45 AM
    Panel Discussion: New social media action plan
    Harnessing networks to fire your brand forward
    Mary Megali
    Director of Talent Acquisition, OpenText
    Anandi Gobin
    Talent Acquisition Manager, McDonald’s Canada
    Farah Fatima Zafar
    Global Talent Acquisition Manager, CSA Group

    Social media is the newest enigma for recruitment. Navigate the nuances of each network to position yourself effectively to your target candidates. Discover how the best companies in the world are using social media. Explore processes to:

    • Streamline resources in digital brand awareness
    • Position your brand on social media
    • Identify the most effective social platform for your specific talent needs

    Ensure you are fully capitalizing on open access social tools to expand your brand.

  • 10:30 AM
    Networking Break
  • 11:00 AM
    Spotlight: Surveys and feedback
    Create a continuous feedback environment to drive engagement and retain top talent

    Improve your knowledge on employee engagement with better intelligence from employee surveys. Develop new systems to:

    • Enhance survey data for your people analytics team
    • Improve employee happiness and culture
    • Better collaborate with your HR team

    Attain, and retain, the very best talent by ensuring you offer a feedback environment that people feel comfortable with.

  • 11:15 AM
    Case Study: ATS
    Leverage innovations in Applicant Tracking Systems to drive real-time results
    Sarah Eastman
    Head of Talent Tools, Shopify

    While traditional applicant tracking systems (ATS) have been viewed as laborious in the past, their value can be extremely powerful when implemented correctly and used efficiently. Uncover the value of new ATS tools, boosted by AI, to improve the candidate-company relationship. Explore ways to:

    • Augment ATS tools with talent acquisition systems
    • Improve the video interview application process
    • Provide real-time reporting on screening results

    Explore new tools to enhance your application processes.

  • 11:45 AM
    Industry Expert: Video interviewing
    Save time and provide a compelling candidate experience with video interviews

    Video interview, where candidates are invited to film their answers to questions or talk about themselves as part of their application are one of the hottest innovations in talent acquisition right now. Take advantage of this popular interview technique to help you select candidates to save money, and reduce time-to-hire. Source new tools and solutions to:

    • Give candidates a more interactive application experience
    • Not allow geographical barriers to dictate talent acquisition processes
    • Better predict the likelihood of a potential employee’s success

    Modernize and digitize your recruitment processes to appeal to top talent.

  • 12:15 PM
    Networking Lunch
  • 1:15 PM
    Panel: Skill-matching technology innovations
    Improve your talent sourcing with key skill-matching tools to screen resumés effectively
    Avery Francis
    Head of Talent, League Inc.

    Large technology pioneers are now developing advanced systems to better match candidates and positions. Amplify your hiring performance. Source new tools to:

    • Better allocate candidates based on skills
    • Implement effective screening procedures
    • Reduce the chances of bad recruitment decisions

    Ensure you hire the right talent by further verifying candidate skills.

  • 2:00 PM
    Spotlight: Gamification strategies
    Using games and simulations to allow top talent to preview their job

    Millennials are known for gaming in their spare time. Find out how you can use systems they are familiar with to assess candidate skills and offer job previews. Adopt best practices to:

    • Humanize and personalize your application and tracking process
    • Beat your competition for top candidates by engaging them in an exciting way
    • Check candidate credentials with job simulation software

    Attract Millennials with gaming technology to test their job fit.

  • 2:15 PM
    Panel Discussion: Predictive analytics
    The solution to driving talent mobility and performance
    Alina Owsianik
    Talent Acquisition Manager, Loblaw Digital
    Maura Dyer
    Vice President, Recruitment and Employment Brand, Rogers Communications

    Linking metrics and people together can form the best HR outcomes. Discover how to use predictive analytics to deliver further actionable insights to recruitment leaders. Gain insight to:

    • Make analyzing your data faster, easier, and safer
    • Further assess your employee mobility
    • Gain a competitive edge

    Leverage predictive technology tools to upgrade your recruitment and retention strategies.

  • 3:00 PM
    Networking Break
  • 3:30 PM
    Case Study: Reimagining talent acquisition and mentoring
    Embracing digital tools to engage, network, and advance the next generation
    Brien Convery
    Director of Talent Acquisition, RBC

    Mentoring and networking are core elements of talent acquisition and is critical to the success of your retention, development and career success of young talent.

    • Redefining talent mentoring in the 21st century
    • Testing, implementing, and piloting new and effective approaches through video
    • Coaching, training, and measuring online outcomes
  • 4:00 PM
    Case Study: Culture, engagement, experience
    Enhance your employee engagement to retain and attract top talent

    Your employee culture, engagement, and experience remain a top priority for current and new hires. Succeeding in all three areas can allow your company to thrive in both talent acquisition and talent retention. Create a digital engagement offering to:

    • Integrate self-service tools to offer flexibility to employees
    • Enrich your employee’s day-to-day experience
    • Improve your employee loyalty

    Create a cultural experience that your employees can’t afford to lose.

  • 4:30 PM
    Conference Adjourns
April 11, 2018

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