Toronto, ON

Wednesday April 10th &
Thursday April 11th 2019

2018 Agenda

April 10, 2018
  • 8:00 AM
    Registration and Breakfast
  • 8:45 AM
    Chair’s Opening Remarks
    Jay Zaidi
    Head of Talent,
  • 9:00 AM
    Opening Keynote
    Embrace digital now to transform your talent acquisition: Leverage new technologies and models to thrive in an era of unprecedented change
    Robin Erickson
    Vice President, Talent Acquisition, Engagement & Retention Research, Deloitte Consulting LLP

    There is a tectonic shift in talent acquisition – from cognitive, AI, social collaboration, UX, content marketing and digital branding. Don’t be left behind – harness the latest digital talent acquisition initiatives to innovate your sourcing and hiring approaches. Gain insight to:

    • Make sense of the dizzying array of new TA technology solutions
    • Understand the fundamental shift in power from recruiter to candidate
    • Why ‘pull’ is winning over ‘push’, and the role of digital
    • Broaden and expand sourcing channels in the digital talent economy
    • Innovations in creating a compelling candidate experience

    Transform your talent strategies to win the best candidates.

  • 9:45 AM
    Case Study: Searchability
    Maximizing your Talent Brand SEO to attract your dream candidates
    Susanna Frazier
    Head of Strategic Sourcing, Talent Acquisition, Universal Music Group
    Will Maurer
    Global Talent Engagement and Talent Acquisition, Steelcase

    The biggest change in talent acquisition today is top job seekers searching out companies they want to join. The tables have turned. Recruiters need strategy to ‘pull’ vs ‘push’ and be top of the heap in search when candidates come looking. Master the success factors to:

    • Understand what SEO is and how to influence it
    • Ensure your company comes up in Google searches by job seekers
    • Work with your marketing team to attract the best candidates

    Ensure your vacancies are easy for candidates to find online.

  • 10:30 AM
    Speed Networking

    Engage with leaders in the field of talent acquisition to expand your network and gain new perspectives. Quick rotations will help you break the ice as you get to know your fellow delegates. Bring your business cards, make new connections, and build your knowledge!

  • 10:30 AM
    Morning Break
  • 11:15 AM
    Panel: HR as a Strategic Partner
    A talent acquisition seat on the board: Leverage digital to ensure recruitment is an HR Business Partner
    Brian Rolfes
    Partner, Global Recruiting, McKinsey & Company
    Robin Erickson
    Vice President, Talent Acquisition, Engagement & Retention Research, Deloitte Consulting LLP
    Brien Convery
    Director of Talent Acquisition, RBC

    Recruitment has become the mandate of the top leadership within organizations. Discover which digital talent acquisition resources the top companies are investing in. Develop your vision for digital, and build a strategy for your leadership. Gain insight to:

    • Define the new role of the Chief Talent Officer
    • Understand how digital talent acquisition interacts with your other business functions
    • Target recruitment strategy in your C-suite

    Unlock the power of digital TA to influence the greater strategic role of HR in your organization.

  • 12:00 PM
    Case Study: People Analytics
    Analytics 101: People Analytics for Talent Acquisition
    Arun Kochhar
    Global Head HR Insights & People Analytics, Xerox

    People analytics is rapidly changing the way HR tackles talent acquisition. Grasp the fundamentals of analytics to start making data-driven decisions. Get new ideas to:

    • Apply an analytical mindset to Talent Acquisition
    • Make informed decisions with predictive analytics
    • Learn the basics of workforce planning to prepare for the future

    Master the basics of People Analytics to revolutionize the way you do talent acquisition.

  • 12:45 PM
    Networking Lunch
  • 1:45 PM
    Industry Expert: Cegid
    When employer brand meets KPIs and ROI: The results of a healthy talent acquisition ecosystem
    Sylvie Leclerc
    Director of Operations, RITA, Cegid

    Discover how you can provide a great candidate/recruiter experience by focusing on synergy of your ecosystem. Let’s see how Simon Sinek Golden Circle applies here:

    • Why? Find the best fit
    • How? Make technology your foundation
    • What? Deliver a human candidate, employee, and recruiter experience aligned with your business

    Ensure synergy between technology and human experience to engage the top talent

  • 2:15 PM
    Case Study: Content Marketing
    Create, develop and distribute content that boosts your brand and engages candidates with your organization
    Maria Vilshanski
    Manager - Employer Branding & Talent Acquisition, EllisDon
    Dustin Luchka
    Corporate Director, Marketing and Communications, EllisDon

    Content marketing no longer only falls within the realm of your marketing department. Great content can translate into powerful branding for your organization and aid your recruitment success. Once created, you must distribute it effectively to maximize its impact. Develop a step-by-step strategy to:

    • Create digital content that provides value and engages candidates
    • Identify the best online channels to distribute your content
    • Convert interest in your brand into top talent

    Adopt content marketing processes to elevate your employer brand online.

  • 3:00 PM
    Afternoon Break
  • 3:30 PM
    Birds of a Feather

    Gain insights from your industry peers and benchmark your organization against others in this interactive session. Delegates will be divided into informal discussion groups centered on a variety of topics related to digital talent acquisition. Topics to be discussed include:

    • Employment Branding
    • Gamificaiton Strategies
    • Social Media
    • AI and Machine-learning
    • Talent Sourcing

    "Flock together" to brainstorm innovative approaches to your most pressing challenges

  • 4:00 PM
    Panel: Omni-channel talent acquisition
    Embrace a seamless stream of sourcing channels to get better talent outcomes
    Frédéric Finn
    Chief HR Officer, Government of New Brunswick
    Amar Grewal
    Global Practice Director, Talent Acquisition, Hatch
    Christine Shu-Hotta
    Director, Talent Acquisition, CGI

    The best quality candidates come from both internal and external channels. Embrace a systematic approach to both by utilizing an omni-channel style strategy to ensure you are appealing to and targeting the best candidates. Create a roadmap to:

    • Leverage internal and external referrals
    • Harness new digital tools to link both internal and external sites
    • Build on the networks of your current employees

    Maximize your chances of hiring the best candidates by embracing all sourcing channels.

  • 4:45 PM
    Conference Adjourns to Day 2
  • 4:50 PM
    Evening Executive Reception
April 10, 2018
April 11, 2018
  • 8:00 AM
    Registration and Breakfast
  • 8:45 AM
    Chair’s Opening Remarks
    Jay Zaidi
    Head of Talent,
  • 9:00 AM
    Case Study: Avoiding silos in talent acquisition
    Optimize your business structure to streamline recruitment
    Stephen Brown
    Director – Talent Acquisition, Ontario Public Service

    Compared to HR services, many enterprises haven’t embraced a strategy that allows talent acquisition managers to work together. Avoid silos and share best practices across your organization to attract and place top talent. Come away with a strategy to:

    • Create a seamless candidate journey internally
    • Share hiring best practice techniques across your organization
    • Overcome internal red tape to hire candidates who want to work for you

    Make your company stand out by breaking down barriers to collaboration.

  • 9:45 AM
    Panel Discussion: New social media action plan
    Harnessing networks to fire your brand forward
    Anandi Gobin
    Talent Acquisition Manager, McDonald’s Canada
    Farah Fatima Zafar
    Global Talent Acquisition Manager, CSA Group

    Social media is the newest enigma for recruitment. Navigate the nuances of each network to position yourself effectively to your target candidates. Discover how the best companies in the world are using social media. Explore processes to:

    • Streamline resources in digital brand awareness
    • Position your brand on social media
    • Identify the most effective social platform for your specific talent needs

    Ensure you are fully capitalizing on open access social tools to expand your brand.

  • 10:30 AM
    Networking Break
  • 11:00 AM
    Digital Employer Branding
    How to Build A Digital Employer Brand that Attracts & Retains Talent
    Dr. Mary Megali
    HR Professor, University of Toronto

    Your brand recognition is critical to attracting the candidates you want to hire, and simply posting a job and waiting for applicants no longer works. Create a digital brand your top candidates will fall in love with. Build a process that:

    • Effectively promotes your brand on digital channels
    • Draws the best talent to you through social, mobile, and video
    • Harnesses effective digital outreach campaigns

    Appeal to the best talent by creating an effective digital brand.

  • 11:45 AM
    Case Study: Personal Branding
    Amplify your Hiring Performance through Innovative and Modern Recruiting Methods
    Avery Francis
    Head of Talent Strategy, Bright + Early

    In an era where candidates expect to hear more from individuals, rather than the company they represent, having a great personal brand enables you to stand out. Find out tips to:

    • Leverage network to build and scalepeople
    • Market yourself in the digital age
    • Utilize skill matching tools

    Unlock unlimited potential for professional growth within the recruiting industry 

  • 12:30 PM
    Networking Lunch
  • 1:30 PM
    Industry Expert: The Human Factor
    Get Creative to Maximize your Candidate Experience
    Theresa Casarin
    VP, Talent, Creative Niche

    With the growing use of TA Tech, organizations sometimes sideline the human approach towards recruitment. Develop strategies to effectively enhance your brand and improve candidate experience. Get new ideas to:

    • Boost your team’s interactions with future star employees
    • Take a holistic approach to talent acquisition
    • Connect and engage with candidates

    Compliment your Digital Talent Technology with a human approach

  • 2:00 PM
    Panel Discussion: Predictive analytics
    The solution to driving talent mobility and performance
    Alina Owsianik
    Director, Talent Acquisition and Diversity, Randstad Canada
    Maura Dyer
    Vice President, Recruitment and Employment Brand, Rogers Communications
    Arshbir Malandra
    Director, HR Analytics, Rogers Communications
    Clint Philp
    Senior Advisor, Recruitment Marketing, BMO
    Leah Wilson
    Talent Acquisition Leader

    Linking metrics and people together can form the best HR outcomes. Discover how to use predictive analytics to deliver further actionable insights to recruitment leaders. Gain insight to:

    • Make analyzing your data faster, easier, and safer
    • Further assess your employee mobility
    • Gain a competitive edge

    Leverage predictive technology tools to upgrade your recruitment and retention strategies.

  • 2:45 PM
    Networking Break
  • 3:15 PM
    Case Study: Reimagining talent acquisition and mentoring
    Embracing digital tools to engage, network, and advance the next generation
    Brien Convery
    Director of Talent Acquisition, RBC

    Mentoring and networking are core elements of talent acquisition and is critical to the success of your retention, development and career success of young talent.

    • Redefining talent mentoring in the 21st century
    • Testing, implementing, and piloting new and effective approaches through video
    • Coaching, training, and measuring online outcomes
  • 4:00 PM
    Case Study: Culture, engagement, experience
    Enhance your employee engagement to retain and attract top talent
    Patricia Kabongo
    Senior Manager, Talent Acquisition – Technology Solutions, TD Bank Group

    Your employee culture, engagement, and experience remain a top priority for current and new hires. Succeeding in all three areas can allow your company to thrive in both talent acquisition and talent retention. Create a digital engagement offering to:

    • Integrate self-service tools to offer flexibility to employees
    • Enrich your employee’s day-to-day experience
    • Improve your employee loyalty

    Create a cultural experience that your employees can’t afford to lose.

  • 4:30 PM
    Conference Adjourns
April 11, 2018

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