2020 Agenda

March 2, 2020
  • 8:00 AM
    Registration and breakfast
  • Workshop Track A - AM
    Workshop Track B - AM
    • 9:00 AM
      Workshop B: Selling your Employer Value Propositions
      Using modern marketing tactics to sell the EVP
      Simrah Ozel
      Director, Talent Acquisition, Moneris Solutions

      The job market has changed dramatically over the past decade, it is more democratized and digitized today, with power shifting from employers to employees. This creates a massive challenge for TA teams who lack natural sales and marketing skills.

      In this exciting workshop session, you will discover how to use sales and marketing skills to improve your talent acquisition. Take away marketing strategies and tactics to segment your talent and target it more effectively. Develop a step-by-step guide to:

      1. Build out talent personas
      2. Use talent personas to define the EVP
      3. Identify the EVP attributes that most resonate with each segment
      4. Determine how best to market to those segments
      5. Create an integrated digital strategy across paid, owned and earned channels to market the EVP
      6. Measure success through KPIs

       

      Build a digital strategy to market the EVP of your organization

  • 12:00 PM
    Networking Lunch
  • Workshop Track A - PM
    • 1:00 PM
      Workshop C: Digital Passive Talent Recruitment
      Moving your TA model from reactive to proactive with the build-out of a specialized sourcing and research function
      Steve Knox
      Vice President, Talent Acquisition, TD Bank

      While some candidates engage and apply directly for roles, more and more companies are realizing the best quality hires are those that were passive and not actively looking for a new role.

      In this engaging workshop, you will find out what it takes to tap into passive talent. Discover how to identify, engage, and convert passive talent into new hires. Take back to the office a plan to:

      1. Build a robust and effective sourcing and research team focused on passive talent
      2. Identify the skills your team needs to recruit passive talent
      3. Provide critical talent data insights and intelligence to help your business understand the external market and availability of talent
      4. Move TA to become more strategic vs reactive in sourcing talent

       

      Identify, engage, and convert passive talent into hires

    Workshop Track B - PM
    • 1:00 PM
      Workshop D: Digital Employer Branding
      Build a digital employer brand that draws candidates to you
      Stephen Chesley
      Senior Workforce Planning Specialist, NASA US

      There is a strong relationship between the employee value proposition and employer branding, yet many talent acquisition teams struggle to connect the two to create an effective employer brand.

      In this workshop, you will use branding to communicate your organization’s value and learn to use it to attract the top candidates you need for roles in your organization. Source a step-by-step strategy to:

      1. Create an employer brand that resonates and is differentiated
      2. Develop a channel strategy to effectively communicate your employer brand
      3. Look ahead to determine the most important employer branding trends
      4. Build your brand and amplify it via employees
      5. Work with your marketing department to maximize the benefits of a strong employer brand

      Use effective branding to communicate your organization’s value

  • 4:00 PM
    End of Workshops
March 2, 2020
March 3, 2020
  • 7:30 AM
    Registration and Breakfast
  • 8:20 AM
    Opening Comments from the Chair
    Robin Erickson Ph.D.
    Principal Researcher, The Conference Board
    former Vice President, Talent Acquisition, Engagement & Retention Research, Bersin, Deloitte
  • 8:30 AM
    Keynote
    To AI or not to AI: Not a question of if, but when and how
    Robin Erickson Ph.D.
    Principal Researcher, The Conference Board
    former Vice President, Talent Acquisition, Engagement & Retention Research, Bersin, Deloitte

    Did you know that 80% of all Artificial Intelligence (AI) being used in HR is currently used in TA? Given the complexity and size of the TA market and accelerating technological development, it is no surprise that there are a wealth of innovative ideas and solutions unfolding. You’re not alone in trying to make sense of it all as these new technologies are challenging to keep up with.

    • Learn about the spectrum of AI solutions
    • Discover how AI can change 12 steps in the TA lifecycle
    • Find out how some companies are implementing AI

    Discover how AI can help innovate and unfold solutions to TA

  • 9:15 AM
    Panel Discussion: AI
    Mastering AI to achieve highly effective recruitment processes
    Gayle Murdoch
    Vice President, Talent Acquisition, CIBC
    Laurent Longin
    Head of Talent Acquisition, Duke Energy Corporation US
    Aamna Contractor
    Product Owner | Talent & People Analytics, TELUS Digital
    Jeff Scott
    Managing Director and Head of Talent Acquisition – North America, Bank of Montreal (BMO)

    Discuss how AI is being used by other organizations to recruit and how it has helped in their recruitment processes. Analyze how AI is used by companies in screening and shortlisting candidates right now. Take away specific solutions to:

    • Bolster your use of AI in assessments
    • Discover how AI is used in onboarding, if at all
    • Assess real life case studies on AI

    Identify top talent and boost employee engagement with AI

  • 10:00 AM
    Speed Networking

    Engage with leaders in the field of talent acquisition to expand your network and gain new perspectives. Quick rotations will help you break the ice as you get to know your fellow delegates. Bring your business cards, make new connections, and build your knowledge!

  • 10:30 AM
    Morning Networking Break
  • 11:00 AM
    Industry Expert: Robotic Process Automation
    Evaluate robotic process automation for boosting recruiting or recruitment marketing

    Robotic Process Automation is the buzz word these days; it is all about making things a little bit faster and automating processes. Reveal real examples of companies using robots to improve TA processes and improve the candidate experience. Employ technologies to:

    • Streamline the search for talent and save time
    • Better match candidates to roles
    • Remove bias from interviews

    Evaluate robotic process automation to streamline the search for talent and save time

  • Breakout A:
    • 11:30 AM
      Case Study: Personalization
      Maximizing digital talent acquisition without losing the human touch
      Dax Sardinha
      Director, Talent Acquisition, QuadReal

      Personalized experiences are critical to attract top talent. While technology can make recruitment processes faster, they can also depersonalize the application process. Create a personal application experience with AI to streamline and enhance recruitment processes. Illustrate how to:

      • Maximize these tools and not lose the human touch. Should and do these tools give us more time for the human touch?
      • Ensure a personalized human experience with candidates while still leveraging technology
      • Gain candidates’ interest by using twitter and Instagram without losing the human touch

      Ensure a personalized human experience with candidates while still leveraging technology

    • 12:00 PM
      Industry Expert: Talent pipeline
      Explore passive pipelining for future needs

      Acquire useful tools to make your lives easier and discover platforms that capture passive candidates. Assess how companies overcame difficult hiring markets (like Montreal right now) by:

      • Sourcing tools for passive talent pool creation and management, as well as candidate communication pathway from awareness to application
      • Using digital for passive candidate talent pooling, sourcing the talent before the job is even posted
      • Maintaining talent pipelines

      Acquire useful tools to and discover platforms that capture passive candidates

    Breakout B:
    • 11:30 AM
      Case Study: Ads
      Creating meaningful connections with candidates through job ads
      Matthew Wiazowski
      Director - Talent Acquisition, Ubisoft
      Angelica Novielli
      Talent Acquisition Content Specialist, Ubisoft

      With so many job boards, it is critical that you post a compelling ad that will get results fast. In this workshop-style session, you will create engaging, inclusive job ads with a human touch. Benchmark best practices against the leaders. Master the success factors to:

      • Gain insight from practical case studies
      • Participate in interactive exercises to develop a job ad draft for a fellow attendee’s role.
      • Learn that crafting compelling ads is possible, even within a compliance world.

      Create engaging, compelling and inclusive job ads with a human touch

    • 12:00 PM
      Industry Expert: LinkedIn
      Harness the power of LinkedIn to drive your talent acquisition strategy

      LinkedIn is the new landscape of recruitment. Develop strategies to connect with your candidates across all platforms. Deep dive on how to:

      • Manage your online image and corporate brand
      • Integrate your recruitment channels
      • Get practical tools to build your connections and easy interactions

      Harness the power of LinkedIn to drive your talent acquisition strategy

  • 12:30 PM
    Networking Lunch
  • 1:30 PM
    Industry Expert: Assessment and pre-screening
    Improve Your Talent Sourcing with Digital Skill-Matching Tools to Screen Resumes Effectively

    Large technology pioneers are now developing advanced systems to better match candidates and positions. Amplify your hiring performance. Source new tools to:

    • Better allocate candidates based on skills
    • Implement effective screening procedures
    • Reduce the chances of bad recruitment decisions

    Ensure you hire the right talent by further verifying candidate skills.

    Effectively review assessment and pre-screening tools and strategies

  • 2:00 PM
    BIRDS OF A FEATHER ROUNDTABLES
    Bring your questions, leave with your answers!

    5 roundtables - The methodology seeks to foster an environment that is good for conversations to develop. The approach gets authentic conversations started in order to encourage the sharing of ideas in a relaxed, informal and creative atmosphere. Each roundtable will have 10-20 attendees. The discussion will last for approximately 30 minutes.

    The objective is that At the end of the discussion the facilitator will be asked on to the stage to share with the whole audience the 3 key takeaways from their roundtable.

     

    Choose one roundtable:

     

    Roundtable 1: Candidate ghosting: how to attract and engage from source to hire

    Ghosting is where candidates don’t show up to interviews or don’t call back when you give them an offer. Find out how to attract and engage from source to hire by:

    • Taking an inside look at why job seekers disappear
    • How to engage candidates who Ghost you
    • Stopping Ghosting in its tracks

    Evaluate how to stop Ghosting in its tracks

    Amar Grewal, Global Director Talent Acquisition, Scotiabank

     

    Roundtable 2: Diversity around talent

    Recruiters often look at just the candidate’s skills and not the cultural fit, which is equally as important. Find out how diversity and inclusion play a role in recruitment by:

    • Hiring for fit with culture as well as for the role
    • Impacting on sustainable performance
    • Embracing a flexible workforce

    Find out how diversity and inclusion play a role in recruitment

    Farah Zafar, Global Talent Acquisition Manager, CSA Group

     

    Roundtable 3:  Enhance your digital platforms to improve your candidate experience and journey

    In digital talent acquisition, user experience and candidate experience have become synonymous. Determine how candidates interact with your organization across digital channels to improve your candidate experience. Develop a plan to:

    • Design and select the best recruitment solutions
    • Offer “easy-to-use” solutions in your application process
    • Use tools to create personalized experiences for candidates

    Determine how candidates interact with your organization across digital channels to improve your candidate experience

    Dr Wade Larson, Chief Human Resources Officer, Wagstaff US

     

    Roundtable 4: Talent analytics – establish which KPIs you care about

    This session will deep dive into the candidate experience and will help those in the talent space understand various touch points with candidates. When hiring, it is crucial you provide the optimal candidate experience while selecting and hiring the right people to fit within your corporate culture. Leverage analytics to better understand your hiring process and your hiring team, as well as:

    • Work with your Hiring Managers to use analytics for talent management
    • Identify the key indicators of success for new hires
    • Innovations in reporting and analytical tools to generate insights from your metrics

    Leverage analytics to better understand your hiring process and your hiring team

    Aamna Contractor, Senior Manager, Talent Acquisition, Cineplex Entertainment

     

    Roundtable 5: Talent acquisition at a global scale

    Some of being a global company and having an array of positions to fill globally, is the ability to reach out to the networks, gain market intelligence for that specific geography, branding in an area where you might not be well known and knowing where to and how to attract the right talent.  Take away specific solutions to:

    • Become better at branding and attraction at a global scale and how to effectively do that
    • Gain best practice on recruitment process optimization and automations – how have companies automated and made their recruitment processes more efficient on a global context?
    • Take advantage of the global talent stream via various tools – identify which systems are being used add on software’s being used to take care of assessments, screening etc

    Become better at attraction at a global scale and how to effectively do that

    David Barlaam, Director of People Attraction Operations, T-ROC

     

  • 2:30 PM
    Harvest session: Each facilitator will share 3 key outcomes following their roundtable discussion
  • 3:00 PM
    Afternoon networking break
  • 3:30 PM
    Spotlight session: Social media
    How to leverage the power of social media for talent acquisition

    Recruiters are gaining candidates’ interest by using twitter and Instagram. But how do you pull candidates in and optimize the effectiveness of social recruiting? Develop strategies to connect with your candidates across all platforms. Walk away with an action plan on how to:

    • The use of social media for recruiting beyond the conventional
    • Integrate your recruitment channels
    • Get practical tools to build your connections and easy interactions

    How to effectively use social media for recruiting

  • 3:45 PM
    Panel Discussion: Employer digital branding
    Enhance your digital employer brand in your digital recruitment marketing to attract the best candidates for your roles
    Steve Knox
    Vice President, Talent Acquisition, TD Bank
    Matthew Wiazowski
    Director - Talent Acquisition, Ubisoft
    Corey Shaw
    AVP Talent Acquisition, Canada Life

    Employer branding has moved beyond a ‘nice to have’ to a ‘must have’. Compete for the best talent with an engaging brand which reflects your organizations values. Discover how to develop your employer brand and market your brand/jobs digitally. Take back to the office a step-by-step plan to:

    • Highlight your EVP to potential candidates
    • Build on your reputation to attract candidates and retain employees
    • Elevate your brand and amplify it via employees

    Leverage employer branding as a tool to secure the best and brightest talent

  • 4:30 PM
    Case study: Canada Life
    How to use predictive analytics to transform the candidate experience
    Corey Shaw
    AVP Talent Acquisition, Canada Life

    Candidate experience is critical in a technological day and age, where the use of tools can create a disconnected experience for potential new hires. Implement tools like Phenom People and data analytics can improve a candidate’s application experience and attract top talent to your company. Take back to the office strategies to:

    • Determine best source of hire and where to invest
    • Identify quality of hire data around where best hires come from and who meets organizational needs
    • Establish time to productivity insights showing hiring ROI

    Leverage big data, AI and analytics to improve the candidate experience, your brand and the quality of talent attracted

  • 5:00 PM
    Conference Adjourns to Day Two
  • 5:05 PM
    Evening Executive Reception
March 3, 2020
March 4, 2020
  • 7:30 AM
    Registration and Breakfast
  • 8:15 AM
    Opening Comments from the Chair
    Robin Erickson Ph.D.
    Principal Researcher, The Conference Board
    former Vice President, Talent Acquisition, Engagement & Retention Research, Bersin, Deloitte
  • 8:30 AM
    Keynote
    Talent Acquisition: The coin with 2 sides
    Gerry Crispin
    Principal & Co-Founder, CareerXRoads

    When it comes to our preoccupation with applying emerging technology, data insights, automation, candidate experience, internal mobility, full transparency and talent communities to our toughest challenges, can we still ignore the unanticipated consequences many of these solutions are surfacing? Take a closer look at whether business leaders will ever agree to fully support a 21st century response to an 18th century model of recruiting. Establish ways to discover:

    • How and why we can make decisions about who we hire much faster with fewer people as well as the unintended consequences of technology solutions
    • Technology to improve hiring decisions
    • Whether what we are measuring is important for talent acquisition and why

    Establish whether business leaders will ever agree to fully support a 21st century response to an 18th century model of recruiting

  • 9:00 AM
    Industry Expert: Mobile
    Maximize your digital talent acquisition by creating the best mobile experience

    Today, candidates expect to complete their entire job search and application process on their mobile phone. Understand which mobile first approaches work, and how you can adopt a mobile first strategy to enhance your digital talent acquisition. Master the success factors to:

    • Develop mobile friendly job postings
    • Adapt to current candidate digital preferences
    • Create a more streamlined and user-friendly application process

    Maximize your digital talent acquisition by creating the best mobile experience

  • 9:30 AM
    Case Study: Candidate experience
    Maximize your digital candidate experience to improve your candidate journey and add value to your talent acquisition
    Valerie Egan
    Director of Learning and Development, Girl Scouts of the USA

    Over the last few years, enterprises have put the ‘user experience’ and ‘candidate experience’ to the top of their priority list when looking to improve their recruitment process. Clarify how candidates interact with your organization across channels and conduct journey mapping to improve your user experience. Adopt a plan to:

    • Establish how touch points work
    • Understand what drives applicant behavior today to shape new recruiting practices
    • Engage candidates digitally

    Maximize your digital candidate experience to improve your candidate journey

  • 10:15 AM
    Morning Break
  • 10:45 AM
    Industry Expert: Automation
    Leverage automation to streamline your recruitment processes

    AI is being used for resume screening, video interviewing, and interview scheduling. Streamline your recruitment processes with automation. Achieve a step-by-step action plan to:

    • Leverage resume screeners and Video Interviewing for candidates
    • Use AI Chatbot technologies
    • Integrate automation of offer letters to ensure 100% compliance on offers and governance

    Harness the power of AI to reduce your time to hire

  • 11:00 AM
    Panel Discussion: Talent acquisition trends
    State of the TA industry: Prepare for future trends to excel in the war for talent
    Farah Zafar
    Global Talent Acquisition Manager, CSA Group
    Dax Sardinha
    Director, Talent Acquisition, QuadReal
    Lisa Dymond
    Head of Talent Operations, Boston Consulting Group

    Digital technologies have increased the pace of the war for talent. Prepare your organization for the future and ensure you are prepared for the newest trends in talent acquisition. Adopt best practices to:

    • Establish to structure recruitment with a clients-first approach
    • Assess user experience within your talent acquisition practice
    • What’s on the horizon: Identify up and coming trends that will transform TA in the future

    Ensure your organization is prepared for the newest trends in talent acquisition

  • 11:45 AM
    Industry Expert: Podcast
    How to implement a podcast channel to improve your employer branding

    Trailblazers are using podcasts to give job seekers insight into their work environment and company culture. Go beyond specific job openings to provide potential candidates with insight into the future possibilities of the role. Get new ideas to:

    • Allow your candidates to determine if they’re the right fit for your organization
    • Showcase your organization’s work environment to candidates
    • Give an inside-look at your organizational structure and opportunities for growth

    Create a podcast to showcase your organization’s work environment to candidates

  • 12:45 PM
    Networking Lunch
  • 1:30 PM
    Case Study: ATS
    Leverage innovations in Applicant Tracking Systems to drive real-time results
    Colin Lyle
    Sr. Manager, Talent Acquisition, AdventHealth US

    While traditional applicant tracking systems (ATS) have been viewed as laborious in the past, their value can be extremely powerful when implemented correctly and used efficiently. Uncover the value of new ATS tools, boosted by AI, to improve the candidate-company relationship. Explore ways to:

    • Augment ATS tools with talent acquisition systems
    • Improve the video interview application process
    • Provide real-time reporting on screening results

    Uncover the value of new ATS tools, boosted by AI, to improve the candidate-company relationship

  • 2:00 PM
    Case Study: Data-Driven recruiting
    How to use effective data more effectively to improve decision-making
    Sean Rehder
    Director of Recruiting Operations, Universal Music Group US

    Staffing leaders are required to be responsive to the ever-changing hiring needs of their business units. Implement a data-driven HR and recruiting strategy to improve how you allocate team resources and transform decision-making across the business. Master the success factors to:

    • Clarify which 5 reports can cover your recruiting program
    • Create the 3 scorecards that every staffing leader should have
    • Understand the frequency of reporting and how to engage with your HR Partners and business leaders around them

    Unlock the power of digital TA to influence the greater strategic role of HR in your organization

  • 2:30 PM
    Afternoon Break
  • 3:00 PM
    Case Study: Global talent recruiting
    Hiring global tech talent to build an innovation hub within an organization at the crossroads of media, technology and education
    Manuelita Cherizard
    Chief Talent Officer, Groupe Media TFO
    Laetitia Khaou
    Talent Acquisition Manager, Groupe Media TFO

    This case discusses how to transform and become a digital content producer, an aggregator and international multiplatform distributor of a new generation of learning media resources. The key to an organization's success is its diverse talent, recruited from a global pool of creative and innovative experts. Attendees will gain:

    • An understanding of the recruitment challenges facing organizations needing bilingual tech talent
    • Ideas on building a recruitment strategy which attracts innovative global tech talent
    • Practical tips and wisdom to ensure proper orientation and integration of global tech talent

    Use Global Talent Stream visa to add more Senior and Diverse tech talent to your teams

  • 3:30 PM
    Case Study:
    Implementing tools to augment talent acquisition strategy
    Susanna Frazier
    Head of Strategic Sourcing, Universal Music Group

    It is estimated that 75% of the workforce will be comprised of Millennials within the next ten years. Develop a strategy to recruit and retain young talent to ensure your organization gets the best candidates. Get new ideas to:

    • Create a Millennial and Gen Z culture
    • Leverage technology in your hiring practices
    • Adopt a diverse hiring strategy

    Adapt your hiring practices to technology and demographic trends.

  • 4:45 PM
    Conference Adjourns
March 4, 2020

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