Pre – Conference Workshops

There are no agenda items with this track

8:00 am

8:00 am

Registration and breakfast

9:00 am

9:00 am

WORKSHOP A: DIGITAL TOOLS FOR TALENT ACQUISITION

How to use your employment brand, recruitment marketing campaigns and AI driven tools to deliver recruiting excellence

During the last decade of economic expansion, organizations have focused on finding the right talent to drive business growth. However, record-low unemployment rates and skills shortages in many technical areas has made recruiting harder.

This workshop will take you through the tools you need to leverage to develop a leading-edge recruitment strategy. Create a road map to:

  1. Polish your employer brand
  2. Develop a winning recruitment marketing campaign
  3. Use new AI tools effectively
  4. Continuously ‘access talent’
  5. Mobilize internal resources
  6. Find people in the alternative workforce
  7. Strategically leverage technology to augment sourcing and boost recruiting productivity

Use employment brands, recruitment marketing campaigns and AI driven tools to deliver recruiting excellence

9:00 am

9:00 am

WORKSHOP B: SELLING YOUR EMPLOYER VALUE PROPOSITIONS

Using modern marketing tactics to sell the EVP

The job market has changed dramatically over the past decade, it is more democratized and digitized today, with power shifting from employers to employees. This creates a massive challenge for TA teams who lack natural sales and marketing skills.

In this exciting workshop session, you will discover how to use sales and marketing skills to improve your talent acquisition. Take away marketing strategies and tactics to segment your talent and target it more effectively. Develop a step-by-step guide to:

  1. Build out talent personas
  2. Use talent personas to define the EVP
  3. Identify the EVP attributes that most resonate with each segment
  4. Determine how best to market to those segments
  5. Create an integrated digital strategy across paid, owned and earned channels to market the EVP
  6. Measure success through KPIs

 Build a digital strategy to market the EVP of your organization

12:00 pm

12:00 pm

Networking Lunch

1:00 pm

1:00 pm

WORKSHOP C: DIGITAL PASSIVE TALENT RECRUITMENT

Moving your TA model from reactive to proactive with the build-out of a specialized sourcing and research function

While some candidates engage and apply directly for roles, more and more companies are realizing the best quality hires are those that were passive and not actively looking for a new role.

In this engaging workshop, you will find out what it takes to tap into passive talent. Discover how to identify, engage, and convert passive talent into new hires. Take back to the office a plan to:

  1. Build a robust and effective sourcing and research team focused on passive talent
  2. Identify the skills your team needs to recruit passive talent
  3. Provide critical talent data insights and intelligence to help your business understand the external market and availability of talent
  4. Move TA to become more strategic vs reactive in sourcing talent

Identify, engage, and convert passive talent into hires

1:00 pm

1:00 pm

WORKSHOP D: DIGITAL EMPLOYER BRANDING

Build a digital employer brand that draws candidates to you

There is a strong relationship between the employee value proposition and employer branding, yet many talent acquisition teams struggle to connect the two to create an effective employer brand.

In this workshop, you will use branding to communicate your organization’s value and learn to use it to attract the top candidates you need for roles in your organization. Source a step-by-step strategy to:

  1. Create an employer brand that resonates and is differentiated
  2. Develop a channel strategy to effectively communicate your employer brand
  3. Look ahead to determine the most important employer branding trends
  4. Build your brand and amplify it via employees
  5. Work with your marketing department to maximize the benefits of a strong employer brand

Use effective branding to communicate your organization’s value

4:00 pm

4:00 pm

End of Workshops

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